Cracking the Code: Understanding Social Media Algorithms in 2024

It feels like the rules of social media change every week. One day your posts are seen by thousands, the next... crickets. It's frustrating, but it's not magic. It's algorithms.

At NLW Media, we don't chase trends; we understand systems. Here's a peek into how we approach social media in 2024.

What Algorithms Really Want (Hint: It's Not Just Likes)

Algorithms are designed to keep users on the platform. They prioritize content that generates meaningful engagement. This goes far beyond a simple 'like'. Think:

• Shares & Saves: This signals that content is valuable enough to return to or share with one's network.
• Comments & Reply Times: Genuine conversations in the comments tell the algorithm your content is sparking discussion.
• Video Completion Rates: For video, it's not about views—it's about how much of your video people actually watch.

Our Strategy: Work With The Algorithm, Not Against It

We create content designed to trigger these signals of meaningful engagement. We focus on:

• Value-First Content: Ask yourself: does this post educate, entertain, or inspire my audience?
• Community Building: We encourage conversation by asking questions and responding to every comment.
• Authenticity: Followers connect with people, not logos. We help your brand's personality shine through.

Stop guessing and start growing.

Let NLW Media develop a social media strategy that beats the algorithm. Get in touch.